Vale a visita no Interbrand Blog para conferir detalhadamente os 4 grandes motivos que levam o Foursquare a ser um bom complemento ao Mix de Estratégia Mercadológica das organizações.
Social + competitive + opt-in + location-based = a seriously winning competition
Detalhes sobre as suas características:
- It’s Social
- It’s Competitive
- It’s Opt-in
- It’s location based
“Foursquare has a unique edge in this competition space by building interaction and reward to be automatic – you get something for nothing, pretty much. If I’m going to a bar anyway, why not get some points? If I might get surprised with a deal or fun badge, why not? If I get ousted as Mayor of my favorite bar–I’m going to fight for it. Why not? Together, these are more powerful than they might seem. The low-barrier-to-entry “why not” factor + the emotionally charged, something-for-nothing incentive make it super easy to play—and super habit-forming.”